Monday, April 7, 2008
Obviously the biggest story today is the launch of Pitchfork TV . Had a look at the website this morning and it's really good. It offers a lot of cool stuff, like special performances, full concerts and tons of music videos. Kudos to Pitchfork, a site I am not terribly fond of, for creating the channel. It's a great idea and I have no doubt will appeal to a lot of people.
There is some precedence in the idea with VIRV TV but that site hasn't yet taken off, even though I think it's pretty good and highlights some really cool artists. The problem with VIRV is that the viewer can't choose what to watch and when to watch it, a major selling point of Pitchfork TV. Still worth a look though.
Pitchfork's name is probably enough to ensure their site will be a success alongside the high quality of the content. Why every label doesn't have such a site documenting their own artists is beyond me. Maybe that'll change in the future. In the meantime head over to Pitchfork TV and check it out.
Posted by Neil at 10:28 AM